Every good ecommerce website should have a fixed goal and should be able to target the user section it is best suited to. It should be well defined, should have an easy to use and interactive UI, it should also be smooth and secure. The naming of the website should be unique and catchy so that it remains in the minds of the users. Publicity of the website is also essential to have good traffic. The website should be advertised with key features, some products and services, some photographs and guarantee seals on social media platforms which are highly popular amongst the people these days.